Advert analysis #2 - HyperX Alloy

 

This is an advertisement for the HyperX Alloy gaming keyboard, that was released by the consumer electronics company called HyperX. The product is a gaming keyboard that is built in order to sustain more damage and be more durable compared to other keyboards. The goal of the advert is to tell the audience that the keyboard will be long lasting and is enjoyable when used because it has better switches and bright colors that really stand out to the target audience.

Media Language 

The advert for the razer HyperX Alloy gaming keyboard subverts the genre convention because instead of giving a fully detailed look through the product and stating all the mechanical parts, it actually uses a more comedic and fun approach. The media language is influenced by the products target audience because it uses a stereotype that gamers are usually frail and weak and subverts this in the advert which shows a muscular man using the product for comedic purposes. This makes the advert special and unique which will result in it standing out compared to other companies adverts which will make it more appealing to the target audience. 

Representation

The advert has something really important which makes the audience relate to it. This is because the advert actually has the person playing video games and communicating with his teammates online which makes the target audience relate to the advert. Overall the advert uses a really chill and normal home scenario in order to portray the feeling that not only rich people can get their hands on the product. 

Audience

The target audience for this advert are people who play video games on their desktop computer and typically people who like to get mad and emotional while playing which a lot of people can relate to. The advert plays around on the gratification of diversion. This is because I think that people will buy this product in order escape their everyday problems which is having bad performing keyboards. 

Industry

The advert has been made using the use of visual effects and editing where the office keyboard is suddenly transformed into the HyperX Alloy. The introduction of modern technology has definitely helped the production of the products, this is because the products can now be manufactured more easily with the help of advanced machines. Considering how vast and wide the gaming industry is, this product can also contribute into the countries economic growth.