Advert analysis #3 - Elden Ring

 

This is an advertisement for Elden Ring, a video game, that was released by the Japanese video game company called From Software. The product is an action role-playing game that has really realistic graphics and was really anticipated for a long period of time. The goal of the advert is to show the audience that the game offers best up to date graphics and a new fantasy open world setting with creepy yet compelling aesthetics never seen before. The game has also been really anticipated by the target audience due to the fact that From Software is famous for making video games that are extremely challenging in difficulty. 

Media Language

The advert for the Elden Ring video game adheres the genre conventions by showcasing their game through a normal gameplay trailer with a short narrative in the background like any other video game in the same genre. The media language is influenced by the products target audience because it uses a narrative that is attractive to gamers. The advert also shows the use of mythical beings such as dragons which can be attractive and seem cool to some of the younger audiences. 

Representation

The advert has a special representation in which they use old medieval aesthetics to portray their characters and also the use of mythical beings such as dragons and living stone statues in order to grab the attention of the target audience. The advert also shows the use of a variety of weapons from the medieval era such as swords which illustrate the idea that back then people were more inclined to conflict and have more of a primal instinct.

Audience

The target audience for the advert are people who like to play fantasy role playing games in order to distract and also immerse themselves into a fictional world where they can do many fictional things that they may not do in real life. The advert plays around on the gratification on diversion as it helps the customers or users distract themselves and possibly move away from their everyday problems. Not many people know this but the audience can also get attracted to actually trying out the game and playing it competitively which results in them having an opportunity to make a new career and earn money.

Industry

The advert has been made possible using the use of the latest computing technology in order to deliver the best quality trailer and also gameplay that attracts the target audience. The introduction of modern technology helps the production of the product massively. This is because in order to create such a fictional and high quality environment in their game, it requires up to date machines and the labor force from people who understand computers. The product has also been made possible because companies band together and help it in its production process. Lastly, the product fits in with the notion of a free market as it does not require any government intervention and is solely based off of the demand and supply of the product itself.