Brand Identity

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Brand Identity


For my project I think I will create an advertisement for the Logitech Gaming Mouse and here is what I think my brand identity is:


Who is your best customer? 

People who play video games with a mouse on their PC / Laptop.

How does your product or service benefit your customers? 

It gives their customers a taste of ergonomically designed products and different comfort levels. Uses the newest level of technology in order to enhance their experience.

What are your strengths? 

Highly skilled workers, high level of customer satisfaction, great brand recognition, one of the go to companies when it comes to gaming tech, great product designs.

Who is your competition?

Razer, HyperX, Apple, Microsoft, SteelSeries, Corsair, Roccat, Asus, MSI, Cooler Master, etc.

How is your business different from competitors?

Logitech forces the use of ergonomic designs on their products in order to increase the comfortability and reliability when their products are being used by their customers.

What is your brand voice?

Modern, Ergonomic, Reliable, Minimalistic, Innovative, Unique, Creative, Engaging.

How do you want customers to describe their experience?

Easy to use, High quality, Very reliable, Comfortable, User friendly.



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