Sam-regentsmedia

       The advert that I have made will be advertising Razer gaming equipment. Specifically a Razer gaming mouse. The advert will be playing around on the gratification of diversion and starts off with a man buying a bad office mouse in a computer store and later on switching into the product that is being advertised. The man then feels like a king and is happy and the advert ends there. I have planned and made this advert in a way which will make it specifically attractive to younger audiences aged 13 - 25.     Most of the gaming mice adverts out there would use a dark futuristic aesthetic which focuses on highlighting the strengths by using a digitally edited fast paced montage. The existing adverts also use an in depth detailed overview into the product and uses close up shots in order to show the audience the really small mechanical parts that will usually go unnoticed. When I analyzed these existing adverts I have realized that it will usually use a re...

This is a case study discussing about the Theory of Stardom. I have chosen the Star actor 'Tom cruise' for this case study. What is the difference between a celebrity and a star ? A celebrity is a person that is famous or well known in a local social group or a niche audience. A star on the other hand is a person that is famous in a global audience. ----------------------------------------------------------------------------------------------------------------------------- Tom Cruise - American Actor REEL persona Movie Actor, Producer REAL persona Interviews, TV commercials, talk shows, newspaper articles Love - We are fascinated with the love lives of the stars, can also feel a romantic affiliation with them.  Cruise has been married to actresses Mimi Rogers, Nicole Kidman, and Katie Holmes.  Ordinariness - We like to see them doing routine things, living normal lives just like our own.  Tom cruise can be seen to be buying groceries together with his family. This show...

This is my first draft on the critical self-reflection. I learned how to structure it and got a general idea on what its going to be like. The essay or critical self reflection is split into 4 parts. Each part has its own question that is mandatory to answer.

  This is an advertisement for Elden Ring, a video game, that was released by the Japanese video game company called From Software. The product is an action role-playing game that has really realistic graphics and was really anticipated for a long period of time. The goal of the advert is to show the audience that the game offers best up to date graphics and a new fantasy open world setting with creepy yet compelling aesthetics never seen before. The game has also been really anticipated by the target audience due to the fact that From Software is famous for making video games that are extremely challenging in difficulty.  Media Language The advert for the Elden Ring video game adheres the genre conventions by showcasing their game through a normal gameplay trailer with a short narrative in the background like any other video game in the same genre. The media language is influenced by the products target audience because it uses a narrative that is attractive to gamers. The ad...

  This is an advertisement for the HyperX Alloy gaming keyboard, that was released by the consumer electronics company called HyperX. The product is a gaming keyboard that is built in order to sustain more damage and be more durable compared to other keyboards. The goal of the advert is to tell the audience that the keyboard will be long lasting and is enjoyable when used because it has better switches and bright colors that really stand out to the target audience. Media Language  The advert for the razer HyperX Alloy gaming keyboard subverts the genre convention because instead of giving a fully detailed look through the product and stating all the mechanical parts, it actually uses a more comedic and fun approach. The media language is influenced by the products target audience because it uses a stereotype that gamers are usually frail and weak and subverts this in the advert which shows a muscular man using the product for comedic purposes. This makes the advert special and...

  This is an advertisement for the Razer DeathAdder V2, a gaming mouse, that was released by the consumer electronics company called Razer. The product is a desktop mouse that is manufactured differently compared to normal office mice so that it can be used for gaming. It has better performance, and overall better aspects for the use of gaming. The goal of the advert is to tell the audience that the mouse has best in stock quality and an amazing ergonomic design. Media Language The advert for the Razer DeathAdder V2 adheres the genre convention by using specific words to describe their products and they show it in a really detailed break down of the product that they are advertising. The media language used is influenced by the products target audience because it is not shown in a slow manner but a fast one, it keeps the audience hyped up and uses a variety of bright colors in the background in order to attract the audience even more. This surplus of colors and fast paced speed of ...

Advert Plan Recap 19/08/2022 Today I pitched my ideas for my advert to the teacher, it's an advert for a gaming mouse. The advert shows a man buying an office mouse in a computer store with his friend. Camera cuts and now shows them playing video games in the basement. The camera shows that the man is currently using a normal office mouse and playing really badly. The man then becomes frustrated and is filled with rage so he throws away the office mouse and it breaks. His friend tries to calm him down and lends him a gaming mouse. The man becomes really hyped up and the background shines showing that he entered the video game world. The camera cuts to his face with full confidence and an audio in the background plays and says "Let the games begin". Camera zooms out of his face and it is shown that the man is now stuck in a "gaming mouse" body which looks the exact same as the gaming mouse his friend gave him. The setting looks like a fighting stadium and the gat...

 

Brand Identity For my project I think I will create an advertisement for the Logitech Gaming Mouse and here is what I think my brand identity is: Who is your best customer?   People who play video games with a mouse on their PC / Laptop. How does your product or service benefit your customers?   It gives their customers a taste of ergonomically designed products and different comfort levels. Uses the newest level of technology in order to enhance their experience. What are your strengths?  Highly skilled workers, high level of customer satisfaction, great brand recognition, one of the go to companies when it comes to gaming tech, great product designs. Who is your competition? Razer, HyperX, Apple, Microsoft, SteelSeries, Corsair, Roccat, Asus, MSI, Cooler Master, etc. How is your business different from competitors? Logitech forces the use of ergonomic designs on their products in order to increase the comfortability and reliability when their products are being used by ...

Camera Movement Video 

Media Studies Class Recap July 26th 2022 Today in Media class we focused more on theory. Firstly we learned about the difference of a Narrative and a Plot. A Narrative is essentially how the story is told and the Plot is what it is like the main event points. After that we learned about the different Narrative Theories such as Todorov's, Levi Strauss', and Barthes' theory. However we only learnt about Todorov's and Strauss' theory. Todorov's theory says that the narratives move forward in a chronological order with one action following another (beginning, middle, and end). On the other hand, Strauss' theory suggests that the narratives have Binary Opposites. This means that there are a pair of related term / concepts that are opposite in meaning such as Good vs Evil or Strong vs Weak. We also watched an episode from the series called 'Friends' and had to figure out the beginning, middle, and end. While watching 'Friends' we also found out tha...

Camera Angle Video

Tzvetan Todorov's Theory of Narrative talks about how the narration in a story is created. He mentions that the story moves in a chronological order and is made up of 5 stages. These stages are: Equilibrium - Balance Disruption - Problem Recognition of disruption Attempt to repair New equilibrium Case study -  Beauty and the Beast Equilibrium There was once a prince who lived in a shining castle with the power of control, he was boiled, selfish, and unkind. He had everything his heart desired.  Disruption One winters night, an old beggar woman came to the castle and offered him a single rose in return for shelter from the bitter cold. Repulsed by her appearance, the prince turned the old woman away. The old woman turns into an enchantress, puts a curse on him, turns him into a hideous beast and puts a spell on the castle. He had a rose given by the enchantress that would bloom until his 24th year, if he fails to break the spell by earning someone's love, he would be doomed to...

  The Levi Strauss Theory of Narrative suggests that there is a theory of ' Binary Opposites ', which assumes that the majority of narratives in media form contain opposing main characters. These opposites help to add contrast and set a better narrative . For this case study we will be looking in depth into the movie called ' Kung Fu Panda '. Some examples of these Binary Opposites that are included in the Kung Fu Panda movie are as following: Good vs Evil Strong vs Weak Rich vs Poor Courageous vs Cowardice Case study - Kung Fu Panda Good vs Evil In the Kung Fu Panda movie. It is clear to see which are the good guys or the bad guys. The good guys will usually all band together in order to fight off the evil force. In this case, Po and his friends are the good guys and Tai Lung is the "Evil" or antagonist.  Strong vs Weak I think that this specific binary opposite make the movie for what it is. For the main characters or the "good guys", it portrays...